Craig Winder is the founder of Growth Factory, a Melbourne digital marketing agency. He's spent the better part of two decades helping local trade and service businesses across Melbourne get found online, book more jobs and stop leaving money on the table. When he's not knee-deep in a client's Google Ads account you'll usually find him arguing about AFL or fixing something around the house he probably should've paid a tradie to do.
Missed calls, late quotes, forgotten follow-ups — here’s how Melbourne tradies are quietly using AI to automate the boring stuff and win back more jobs, from a Melbourne marketing agency that sets it up for a living.