SEM
SEM services are a reliable and cost-effective way to generate web traffic and sales revenue. They encompass a wide range of online strategies, including SEO, PPC, and social media marketing.
SEO is evolving and we are highly experienced in Search engine marketing, ensuring your company is gets the most relevant traffic and conversions possible.
Paid and organic, pulling in the same direction
Most businesses run their ads and their SEO as if they were two different companies. One side buys clicks, the other waits for rankings, and neither looks at what the other is learning. That is money left on the table.
Search engine marketing covers both. The paid side puts you in front of people this afternoon. The organic side builds something you still own in three years. Run together, each one teaches you about the other: the keywords that convert in Google Ads are the ones worth building pages around, and the pages already ranking tell you where you can stop paying.
What we actually do
- Work out which searches your customers really type, not the ones that look impressive in a report.
- Build and manage the ad account properly. Match types, negatives, bidding, landing pages, the lot.
- Fix the page people land on, because the best ad in the world cannot rescue a slow, confusing page.
- Track what happens after the click, so you know which spend turned into a phone call.
Is it right for your business?
If people search for what you sell, yes. If nobody is typing your product into Google, search marketing is the wrong lever and we will tell you so. We would rather say that up front than bill you for twelve months of clicks that were never going to turn into work.
Want the detail on either half? Have a look at our PPC management and SEO packages, or give us a call and we will tell you which one your business needs first.