Semantic search is an SEO (search engine optimisation) strategy that aims to improve search engine accuracy by unlocking the meaning of the terms they search for.

The semantic search engine began when Google implemented its ‘Hummingbird’ update in 2013. The system used searcher intent and context to ensure that they showed users the pages that answered their questions, rather than ranking sites that share a few matching terms.

Using Google isn’t what it used to be, semantic search is becoming more and more important for websites. Is your site configured for semantic search?